Mystery shopping, or secret shopping, is a process or a tool used most often by the companies in the service industries to evaluate the quality of the service they offer to their customers. Mystery shoppers are normal everyday folks hired to perform this task. As part of a mystery shopping assignment, mystery shoppers pose as regular customers and avail the services offered by a company. After the assignment, the secret shopper is required to submit a detailed report (often within 24 hours) evaluating the service of the company. The report by the mystery shopper will provide an impartial assessment of ...